Every Project Doing Good landing-page comes with basic Search Engine Optimization (SEO). We encourage you to do more (i.e: backlinks, keyword optimization etc) so that you'll be found better.
A good place to start is by having your own domain - read more about domains here
Our friends at SEO Moz does a great job explaining Search Engine Optimization. They even have an e-book that we like! Check out the e-book here